Customers enjoying Wetherspoon meals this autumn will notice something quite different about the presentation of a number of dishes.
The pubs are now using a new rectangular plate for some of the popular ‘signature’ dishes from the new autumn menu.
The British Beef & Abbot Ale Pie and the Gourmet Beef Burger, as well as the new Pancakes on the breakfast menu, are all being served on the new-shaped plate.
The design of the new plate adds a contemporary feel to these traditional menu options. Wetherspoon has worked closely with the ceramic tableware manufacturer Dudson, of Stoke-on-Trent, to ensure that the plate is light enough to carry and serve but still durable enough for everyday use.
Wetherspoon’s food development manager, Jameson Robinson, said: “The new British plates, which are being made especially for Wetherspoon, add a contemporary feel to these popular dishes.”
Martin Brown, distributor sales manager for Dudson, said: “Wetherspoon had a specific plate in mind when they approached us. It needed to be a certain style, size and shape, as well as lightweight and strong.
“The product is a brand new item and bespoke to the company’s requirements. It took just eight weeks to design and produce the first prototype, with Wetherspoon ordering more than 38,000 plates in the first order.
“The plate, which is made from clay from St Austell and East Dorset, has been produced on a new state-of-the-art pressure-casting system and we are delighted with the result.”
Darren Impey,Wetherspoon’s purchasing manager for non consumables, said: “I am delighted with the plate manufactured by Dudson in such a short timescale.
“It is testament to the organisation and new product development department at Dudson that the plate has been produced to our exact requirements to support our menu launch.”
Dudson marketing manager, Katie Dudson, personally delivered the first batch of plates toThe Arnold Machin pub in Newcastle-under-Lyme, close to the company’s headquarters.