The initiative, called High Street Champions, sees Wetherspoon (and other leading companies, including Boots UK, Marks & Spencer and Lloyds Banking Group) matched to a town centre in need of regeneration.
Wetherspoon will undertake work in Tiverton and Bedford, with the aim of bringing its business expertise and skills to support.
The campaign is organised by the charity Business in the Community, which works with businesses to ‘build resilient communities, diverse workplaces and a more sustainable future’.
Wetherspoon’s pub managers in Tiverton and Bedford will work with the company’s senior head-office management to provide focused support for the towns.
Business in the Community’s chief executive, Stephen Howard, said: “With one in ten shops empty on UK high streets, and depressed footfall in many towns and city centres, High Street Champions has been devised in response to the urgent need to transform the town centres.
“Successful high streets require collaboration between the community, local authority and local business leaders – no one group holds the solutions and it is only through working together and thinking innovatively that we will see the change so desperately needed.
“We are delighted that Wetherspoon is backing this important initiative.”
Wetherspoon’s head of personnel & customer services, Caroline Walters, said: “Wetherspoon is committed to the high street and pleased to be involved with this campaign.
“Each year, we invest more than £45 million in new pubs, primarily on the high street, creating more than 1,500 jobs.
“The high streets are vital to their respective communities and it’s important that we continue to look at ways of regenerating high streets across the UK.”
Pictured left to right: The Pilgrim’s Progress pub manager Adriano Iori, director of operations Bedford BID Christina Rowe, The Banker’s Draft pub manager Neil Gorrod and Wetherspoon area manager Ben Dangerfield.